Brandon JOSEPH BAKER // BROOKS RUNNING

Photography for The North Face brand asset library and promotion of short film, Curiosity. Production by Brandon Joseph Baker.

Running Productions // Brandon Joseph Baker

Brandon Joseph Baker is a producer and story teller crafting campaign videos and photography for brands. He’s also a runner. Understanding the personal and universal potential these types of stories hold for a brand and their audience has brought Baker across the globe for The North Face producing content about this joyful way of experiencing the world.

Photo Mosiac from Ouray Winter Running campaign by Brandon Joseph Baker. *(click the image to see the full campaign)*

Still from short film Running On Empty for The North Face, photo by Brandon Joseph Baker. *(click the image to see the film)*

Creating authentic and compelling social content that folds into a full campaign is a specialty of Baker’s. This social piece was used to announce the launch of a new product line for The North Face, drive consumers to the e-commerce site and for event activations. Baker casted the campaign to feature Hillary Allen and local runners from Los Angeles for this targeted social piece which brought the mountain trail running brand new consumers in an urban market where brand reach was previously limited. For the full campaign click here.

Baker’s work transcends trail and spans into story telling focused on the gear required to train and explore in Chicago’s winter urban landscape.

Trailer for Curiosity, a short film Baker produced following UTMB runners in Chamonix.

As days grow longer allowing more runners to hit the trail or the pavement, Brandon Joseph Baker will bolster Brooks campaigns with photography and video content. Baker provides a solution to all brand story telling with his network of photographers and production partners. Extending Brooks reach with authentic stories amplifies the brand’s belief (and Baker’s) that running can change a day, a life and the world. For 8 years Baker worked with The North Face as their Sr. Producer founding their branded content division and bringing their athlete stories to life. He’s currently based out of Oakland, California working freelance for brands and training for a fourth marathon.

Photography Produced By Brandon Joseph Baker

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