In 2022 I went in house as the Director of Creative Production and Studio at Minted. My first objective in building a team and brand creative was to convert the studio that had become storage during Shelter In Place into a fully functioning hub for branded content. With full photo and video capabilities and a retouching department to support the cross functional brand needs, the Minted Studio produced new content every week during 2022.
The “photo studio” before I began working on reviving it into a functioning studio capable of handling the brand’s photography and video content demands.
The content produced in 2022 with Brandon’s creative and production leadership.
Minted’s first branded broadcast commercial launched in 2022 with my help as Director of Creative Production. The commercial aired on HDTV and was used as targeted ads to announce a campaign supporting consumer customizable art available on their DTC shop.
I partnered with All Is Well to produce and release this video announcing Minted’s first branded campaign of 2022, Independent Artist Day. This campaign brought attention and revenue bumps during Q2 for their artist based business model with ad buys in The NY Times, organic and paid social and a reskin of the website and e-commerce portal.
