Shot on location in New York in 2017. The carefully watched weather forecast called for snow yet weather being what it is, it didn't snow as heavy as required for the brief. I lead my team to find the best snow effects team possible and locations that were ‘ambiguously city cold’. It was properly cold as expected for a shoot for The North Face’s first campaign into urban outerwear.
Photography: Clayton Boyd (on figure, studio), Ryan Millier (landscapes), Brandon Joseph Baker (collage)
Executive Producer: Brandon Joseph Baker
Producer: Kate West
Production House: Sandbox Studio
Art Direction: Shane Dunne